The derivative f′(a) is the gradient of the tangent to the curve at x = a. The normal is the line at right angles to the tangent at the same point, so its gradient is −1/f′(a).
The sign of f′(x) tells you the behaviour of the function: positive means increasing, negative means decreasing. Where f′(x) = 0 the curve has a stationary point, and the second derivative tells you whether it is a maximum or a minimum.
A derivative is also a rate. With time as the variable, link two rates using the chain rule. For a small change δx, the change in y is close to f′(x) × δx.