1. Compared with a structured interview, an unstructured interview
- Aallows flexible questions and deeper answers, but results are harder to compare
- Buses identical fixed questions in the same order for every respondent
- Cgives higher reliability of results across different interviewers
- Dis suitable only for very large samples of a population
Show answer
Answer: A. Unstructured interviews follow the respondent's replies, producing rich qualitative data, but are less standardised and less reliable.